In The Nooks And Crannies Of The City

A collection of ads I like and those I created as an adman. In between are some of my published articles about dreamers, achievers, those who reached for the stars, interviewed personally and through email. Hope their stories may inspire you a little.

Wednesday, July 5, 2017

IDEAS ARE AN AMALGAM OF OTHER IDEAS BUT DON'T COPY THE ENTIRE THING

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by Roger Pe July 6, 2017 issue Business Mirror Back in the early 90s, when Philippine advertising entered a new phase, and ads ...
Saturday, July 1, 2017

WHY ARE WE NOT A TEA-DRINKING COUNTRY?

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by Roger Pe Business Mirror July 1, 2017 issue Coffee, tea or … chances are, you’ll choose the first. You probably know the reason....
Monday, June 12, 2017

THE POWER OF PUBLICIS ONE

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By Roger Pe Business Mirror June 12, 2017 issue Sparkle like a luminous star. Transform. Integrate. Throughout the interview, Nicolas...
Tuesday, May 23, 2017

FROM EXPATS TO EXTRAORDINARY ENTREPS

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By Roger Pe Business Mirror May 24, 2017 issue  The 90s were the best of times for Filipinos in Jakarta. Indonesian employers k...
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Adman. Silent Observer. Listener. Scorpio

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Roger Pe
Philippines
Has written for Ad Age New York, Campaign Brief Asia, Campaign Asia, Adoi and top Philippine broadsheets. You can call me extremely loyal and generous to a fault. I hate loud people, cigarette smoke and ninja turtle movies. Long queues freak me out. Chronic anti-social. Victim of bullies. Greatest achievement: finishing in the middle of the pack of 1992 Manila International Marathon. Countless 10Ks, 15Ks and three 21K running events gave me highs. Forever indebted to Margie Quimpo-Espino for giving me a break in Philippine Daily Inquirer in 1997. Two Jessicas inspire me to keep writing: Jessica Hagedorn and Jessica Zafra. JWT, Leo Burnett, Bates, McCann, DDB and University of the Philippines alumni. President of Creative Guild of the Philippines (2002). Started as a Copywriter then as Art Director and Creative Director. Worked in Indonesia afterwhich rose from the ranks and became Executive Creative Director in the Philippines, Malaysia, Vietnam, Cambodia and for other offshore clients. Member of the jury: New York and London International Advertising Awards three times in a row.
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