In The Nooks And Crannies Of The City

A collection of ads I like and those I created as an adman. In between are some of my published articles about dreamers, achievers, those who reached for the stars, interviewed personally and through email. Hope their stories may inspire you a little.

Friday, November 28, 2008

GREY MALAYSIA "Polident"

ECD: DAVID SIN
ART DIRECTOR: WONG KAI MING
COPYWRITERS: JEFF ORR, LEE WENG ONN

Posted by Roger Pe at 11:47 PM

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JWT CHILE "Scrabble"

Posted by Roger Pe at 6:41 PM

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Thursday, November 27, 2008

GREY MALAYSIA "Downy"

Posted by Roger Pe at 5:03 AM

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PIMENT DDB "Volkswagen"

Posted by Roger Pe at 4:53 AM

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Sunday, November 23, 2008

OGILVY JOHANNESBURG "Channel O"

Posted by Roger Pe at 4:39 AM

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LOWE BANGKOK "Okami"

Posted by Roger Pe at 4:34 AM

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RAZOR JUNIOR SYDNEY "SBS First Australians"

Posted by Roger Pe at 4:26 AM

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Saturday, November 22, 2008

DRAFTFCB KOBZA "Condomi Condoms"

Posted by Roger Pe at 7:36 PM

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TBWA CHIAT DAY NEW YORK "Absolut"

Posted by Roger Pe at 7:29 PM

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XXVII YIRMIYEDI TURKEY "Mambocino Coffee"

Posted by Roger Pe at 7:21 PM

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Friday, November 21, 2008

BLOCK PERTH "Craig Kinder"

Posted by Roger Pe at 9:44 PM

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DDB CANADA "Edmonton Indy Race"

Posted by Roger Pe at 9:15 PM

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Thursday, November 20, 2008

VIVAS CURITIBA BRAZIL "Crystal Fashion"

Posted by Roger Pe at 2:50 PM

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Wednesday, November 19, 2008

JWT JAKARTA "CDR-Calcium Redoxon"

Posted by Roger Pe at 5:08 AM

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Monday, November 17, 2008

COLENSO BBDO AUCKLAND "Vespa"

Posted by Roger Pe at 5:31 PM

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CLEMENGER BBDO MELBOURNE "Supa Shake"

Posted by Roger Pe at 4:59 PM

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Saturday, November 15, 2008

EURO RSCG CHILE "Peugeot"

Posted by Roger Pe at 4:42 PM

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ARMANDO TESTA ITALY "Martini"

Posted by Roger Pe at 12:31 AM

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180 AMSTERDAM "Adidas"

Posted by Roger Pe at 12:21 AM

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Thursday, November 13, 2008

JWT TORONTO "Tylenol"

Posted by Roger Pe at 2:37 AM

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BBDO MILAN "Mini"

Posted by Roger Pe at 2:26 AM

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Wednesday, November 12, 2008

UBACHS/WINSBRUN JWT AMSTERDAM "BIGGER GUM"

Posted by Roger Pe at 7:49 PM

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Tuesday, November 11, 2008

Y&R AUCKLAND "42 Below"

Posted by Roger Pe at 3:49 PM

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Monday, November 10, 2008

RAZOR JUNIOR SYDNEY "Patricia Cornwell"

Posted by Roger Pe at 1:16 AM

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Saturday, November 8, 2008

TBWA VANCOUVER "Super Lotto 7"

Posted by Roger Pe at 2:16 AM

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About Me

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Adman. Silent Observer. Listener. Scorpio

Roger Pe: Philippines; Has written for Ad Age New York, Campaign Brief Asia, Campaign Asia, Adoi and top Philippine broadsheets. You can call me extremely loyal and generous to a fault. I hate loud people, cigarette smoke and ninja turtle movies. Long queues freak me out. Chronic anti-social. Victim of bullies. Greatest achievement: finishing in the middle of the pack of 1992 Manila International Marathon. Countless 10Ks, 15Ks and three 21K running events gave me highs. Forever indebted to Margie Quimpo-Espino for giving me a break in Philippine Daily Inquirer in 1997. Two Jessicas inspire me to keep writing: Jessica Hagedorn and Jessica Zafra. JWT, Leo Burnett, Bates, McCann, DDB and University of the Philippines alumni. President of Creative Guild of the Philippines (2002). Started as a Copywriter then as Art Director and Creative Director. Worked in Indonesia afterwhich rose from the ranks and became Executive Creative Director in the Philippines, Malaysia, Vietnam, Cambodia and for other offshore clients. Member of the jury: New York and London International Advertising Awards three times in a row.

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