BY ROGER PE
There are too many award shows but if you ask most Philippine creative people, there are only 4 on the radar: D&AD, Cannes, One Show and Clio.
The country has already secured a book nomination in this year’s D&AD. Leo Burnett’s “Counting Sheep” for McDonald’s 24-hour Delivery (Broadcast innovations) just might hit metal. A Pencil win just might make history. A historic win just might ignite new fascination to a show considered as the Holy Grail of advertising. Win or lose, the ad is in the book.
But this year, the Philippines’ biggest tranche of entries was couriered to Cannes, not London. According to Mundi Ocampo of The Philippine Daily Inquirer’s Corporate Affairs, the country is sending a total number of 265 entries fanned across various media, breaking last year’s record of 167.
Inspite of the unending debate on the importance of awards, especially during an economic meltdown, Filipino delegates have also signed up for the Palais des Festival’s grand advertising extravaganza.
Philippine ad agencies, which have struck pay dirt in Cannes with Gold, Silver and several Bronze Lions in the past, are upbeat, riding on the crest of Brillante Mendoza’s stunning Best Director (“Kinatay”) win in last month’s Cannes Film Festival.
