Wednesday, September 3, 2014


by Roger Pe

The clock is ticking away. You need to finish a presentation deadline. Suddenly, your stomach is grumbling.

When this happens, what do you do? Crawl in a huge mall, fall in line in long queues, wait till it’s almost one o’ clock to be served at your favorite resto?
Everyday, we see millions of people in the same scenario: People who work in the city, whose daily grind are frenetic; employees whose schedules are too tight to squeeze in a hurried lunch out of the office; dads and moms whose quality time with their families are getting fewer and fewer.
The same happens with people who work during ungodly hours, people who do not own their time anymore even when they sign out at the bundy clock. Or shop, for instance, when they need to.
Fret not. All over the world, the number of shoppers shying away from big, dizzying supermarkets is increasing. More so if they are jampacked with people and you have to endure long lines and elbow yourself in.

Thank God for a new industry that is providing online shopping and food delivery for busybodies.
In Europe, Tesco, Asda, Sainsbury’s, Morrisons, Marks & Spencer, among others, are already offering web groceries and are benefiting from the rise of online shoppers. Industry observers say that the figure is expected to rise by around 30 per cent year after year.

The shift in shopping habits and lifestyle, according to a recent study, will almost double over the next five years to £18.6billion. The figures come from the Institute for Grocery Distribution (IGD), whose chief executive, Joanne Denney-Finch, said: “The "hot three" areas of online, convenience and food discounters are the ones to watch.”

In the Philippines, foodpanda, the most successful online platform worldwide for food delivery is providing a risk-free solution to help food brands benefit from higher revenues and better customer retention. It recently tied up with the country’s number one roasted chicken brand – Chooks-To-Go.
foodpanda, the fastest growing online food-ordering platform in the world is presently targeting 3.3 billion people in 40+ countries assuring around 20% incremental revenues for partner brands via its online website,, or through its mobile app in the easiest and most convenient way.

The online delivery and revenue-generating system is backed up by Rocket Internet, the Berlin-based team responsible for the hugely successful online shopping channels: Zalora and Lazada.
Noting that more and more Filipinos are spending less time cooking, foodpanda offers a delicious solution, at the same time maximizing brand rejuvenation for marketers.

It is also brought by the fact that the Philippines is the fastest growing smartphone market in Southeast Asia. Filipinos spend an average of 171 minutes per day on their smartphones, a 30% penetration rate. Almost 30 million Filipinos are also Facebook users, the highest percentage reach in the world.

foodpanda is No. 1 on Google search, with 1,039,000 likes on FB, offering discounts, affiliates and vouchers, priority listing on homepage, resto blogger events, TV and radio appearances, targeted events and festivals and food magazine articles.

With proven track record in meeting ambitious targets, foodpanda’s brand partners have become market leaders in most of the markets it is present: 25,000 restaurants, working with many global and local brands such as Chilis, Pizza Hut, McDonald’s, KFC, Burger King, Starbucks, Tony Roma’s, Carl’s Jr., Dominos Pizza, Subway, Pizza Papa Jones, etc.

On the other hand, Chooks-To-Go is an innovation leader, an early adapter to maintain its position to create new customers, better customers, stronger brand, faster growth and deeper market penetration.

Though relatively new in the market, Chooks-to-Go has already attracted millions of followers and the Pinoy consumers have given it enthusiastic response. Its popularity has made it market leader in its category with the number of its stores all over the Philippines keeps growing every year. To date, it has close to 1,000 stores, spread all over Luzon, Visayas and Mindanao, offering two flavors, Sweet Roast and Pepper Roast. Sales growth has been phenomenal, making it the dominant brand in its category.

Amazing as far as its growth is concerned, Chooks-To-Go became a certified SuperBrand last year, strengthening its market maturity as an innovator. A brand becomes a SuperBrand when it passes stringent standards set by SuperBrands, an independent global arbiter on branding that pays homage to world's leading brands as selected by experts and consumers. Brands that are rated highly by its council and consumers are eligible for inclusion. Industry experts and practitioners select the top brands based on the following criteria: Market dominance, longevity, goodwill, customer loyalty and market acceptability. Chooks-To-Go hurdled all these with flying colors.

As one of the country’s newest SuperBrands, it joins the list of many trusted brands in the Philippines. Worth mentioning too, in this year’s annual Outstanding Professional Awards, its President and General Manager Ronald MascariƱas, was also chosen one of the awardees by Superbrands for his contribution to the Philippine poultry industry. Being named a SuperBrand for marketing excellence, Chooks’ latest achievement is a follow-up from its unbeatable performance in 2009, being chosen as Asia’s Best in Asia’s Livestock Industry Awards.

Asked on how he sees Chooks-To-Go five years from now, MascariƱas says: “Chooks-To-Go will be a global brand. Starting this year, we will be across the region, the Middle East and West Africa. To date, we are the only company in the industry investing heavily in digital marketing and our brands are the “most liked” in the fresh and roasted chicken business.”

Like millions of Chooks-To-Go lovers all over the Philippines, there’s another reason to like it. It is the only partner of foodpanda that does not have a minimum order requirement. You only pay P30.00 delivery charge. So don’t be left behind, just go to and experience the delicious convenience of online food ordering.