JollibeeTV Commercial, 2017: The ad opens with a title “Inspired by a true story” and a hashtag (that it is a brand series). It then takes us to a wedding scene where a man starts to reminisce how he met the girl in a fastfood store. From his narrative, the audience is made to believe that the man and the girl will say “I do” in a few minutes. We are told that he vowed to make her laugh, always be there whenever she needed him, never change and make her the happiest girl. But the storytelling trick and punchline, “Kahit hindi naging tayo” break our hearts. The girl is marrying another man.
The DOT "Sights" tv commercial and a South African Tourism ad heve a central figure that caused a maelstrom nationwide, Asian adlandia, and even landed on the pages of Advertising Age and Adweek New York. The bone of contention was the use of a blind man throughout the material. The controversy is perhaps, tIn biggest in local advertising industry, eclipsing the scandal spawnd by "Nakatikim Ka Na Ba Ng Kinse Anyos?". In the ensuing events, DOT fired McCann WorldGroup Philippines, the ad agency, for the similarity.
Did somebody know about the similarities in the KP spot before it got filmed? By “somebody” I mean anyone, including the creative team, their Creative Directors, AE’s, agency management, producers, directors, and all the associated layers of client marketers.