In The Nooks And Crannies Of The City

A collection of ads I like and those I created as an adman. In between are some of my published articles about dreamers, achievers, those who reached for the stars, interviewed personally and through email. Hope their stories may inspire you a little.

Thursday, October 30, 2008

GANDA MO CREATORS, LAVA COMMUNICATIONS "Helmet"

CHIEF CREATIVE OFFICER: ROGER PE
ART DIRECTOR: CHINO CORRALES
COPYWRITER: ROGER PE
PHOTOGRAPHER-COMPUTER ARTIST: NICCOLO COSME

Posted by Roger Pe at 11:48 PM

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Tuesday, October 28, 2008

LEO BURNETT INDIA "Wildlife Trust of India"

Posted by Roger Pe at 11:02 PM

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BORDERS PERRINS NORRANDER USA "www.thingsarefine.org"

Posted by Roger Pe at 10:56 PM

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Monday, October 27, 2008

Y&R WELLINGTON "Trade Me Jobs"

Posted by Roger Pe at 4:40 PM

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SAATCHI & SAATCHI ASIA "Amnesty International"

Posted by Roger Pe at 4:31 PM

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Saturday, October 25, 2008

BHADRA COMMUNICATIONS INDIA "Myokul"

Posted by Roger Pe at 7:31 AM

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Wednesday, October 22, 2008

OGILVY BANGKOK "Black & Decker"

Posted by Roger Pe at 5:39 AM

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Tuesday, October 21, 2008

SAATCHI MALAYSIA "Amnesty International"

Posted by Roger Pe at 5:35 PM

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COOCH CREATIVE AUSTRALIA "Transperth"

Posted by Roger Pe at 5:30 PM

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LEO BURNETT EGYPT "Mobinil Telecom"

Posted by Roger Pe at 5:24 PM

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Sunday, October 19, 2008

VIKRANT MADKAR INDIA "Malas Frooti"

Posted by Roger Pe at 5:29 PM

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EURO RSCG SHANGHAI "Jin Si Ping"

Posted by Roger Pe at 5:38 AM

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JBIS COMUNICACAO BRAZIL "Hurricane Fan"

Posted by Roger Pe at 5:30 AM

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Saturday, October 18, 2008

DDB BRAZIL "Zoo Safari"

Posted by Roger Pe at 4:16 AM

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LOWE ISTANBUL "Hyundai"

Posted by Roger Pe at 12:50 AM

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Thursday, October 16, 2008

DRAFTFCB ARGENTINA "Mini Cooper"

Posted by Roger Pe at 8:56 PM

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Wednesday, October 15, 2008

JWT SAO PAULO "Reach"

Posted by Roger Pe at 2:55 AM

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COLENSO BBDO AUCKLAND

Posted by Roger Pe at 2:52 AM

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Tuesday, October 14, 2008

OGILVY MANILA "DHL Express"

Posted by Roger Pe at 11:06 PM

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RICHTER 7 "Utah Zoo"

Posted by Roger Pe at 9:28 PM

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BBH LONDON "Audi"

Posted by Roger Pe at 6:56 PM

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KING JAMES JOHANNESBURG "Eveready"

Posted by Roger Pe at 6:45 PM

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DDB NEW ZEALAND

Posted by Roger Pe at 8:37 AM

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CLM BBDO PARIS "Pepsi"

Posted by Roger Pe at 8:28 AM

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Monday, October 13, 2008

EURO RSCG PRAGUE "Woolite"

Posted by Roger Pe at 6:15 PM

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Sunday, October 12, 2008

GANDA MO CREATORS, LAVA COMMUNICATIONS "Hard Rock Cafe"

CHIEF CREATIVE OFFICER: ROGER PE
ART DIRECTOR: CHINO CORRALES
COPYWRITER: ROGER PE
DESIGNER: CHINO CORRALES

Posted by Roger Pe at 9:42 PM

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▼ 2008 (451)
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About Me

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Adman. Silent Observer. Listener. Scorpio

Roger Pe: Philippines; Has written for Ad Age New York, Campaign Brief Asia, Campaign Asia, Adoi and top Philippine broadsheets. You can call me extremely loyal and generous to a fault. I hate loud people, cigarette smoke and ninja turtle movies. Long queues freak me out. Chronic anti-social. Victim of bullies. Greatest achievement: finishing in the middle of the pack of 1992 Manila International Marathon. Countless 10Ks, 15Ks and three 21K running events gave me highs. Forever indebted to Margie Quimpo-Espino for giving me a break in Philippine Daily Inquirer in 1997. Two Jessicas inspire me to keep writing: Jessica Hagedorn and Jessica Zafra. JWT, Leo Burnett, Bates, McCann, DDB and University of the Philippines alumni. President of Creative Guild of the Philippines (2002). Started as a Copywriter then as Art Director and Creative Director. Worked in Indonesia afterwhich rose from the ranks and became Executive Creative Director in the Philippines, Malaysia, Vietnam, Cambodia and for other offshore clients. Member of the jury: New York and London International Advertising Awards three times in a row.

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