Not expats anymore, the Garcias began a new life in Manila at the height of the Asian Financial Crisis. Ronald joined Universal McCann briefly as McCann Philippines’ first OOH (out-of-home) Media Head. Whereas, Marivic worked in Lintas Manila and then Dentsu, Young & Rubicam where she stayed for many years to be on top of its key corporate accounts.
In 2001, having seen a bright opportunity in out-of-home advertising, Ronald established Outdoor Media, a full-service out-of-home advertising services provider that provides tailor-fit solutions to clients’ key geographical priorities - nationwide.
They now have more full-time employees and a dependable group of Local Coordinators all-around the country. They have taken their team places in and out of the country to see the work that they do and compare them to that of more advanced countries, so they get better at what they do. In the process, they also get to see the world.
The other software is called the AdTracker, which basically functions as on online library of all our work, searchable by brand, campaign and/or campaign period. It even has a campaign summary that contains related details, including campaign results whenever available.
We'd soon be giving free access to our clients meeting a minimum revenue commitment in order to make work faster, more accessible by computer or smart/android phone.