The “masarap kahit walang sauce” roasted chicken gets a big boost with “Be Careful With My Heart” heartthrob Richard Yap staking his name on the Philippine favorite and claiming it as his favorite, too.
Like millions of Filipinos who love Chooks-to-Go, Yap is the new face of the dynamic brand, which has grown close to 1,000 stores all over the country.
What’s in Yap that made him the perfect choice as Chooks-to-Go endorser?
According to a poll research done by a major publication, Richard Yap is the “ideal family man”. He is a cool and responsible dad in person, who makes sure that only the best is given to his family. He likewise appeals to moms and ladies across all socio-economic classes, like Chooks-to-Go. Wholesome, charming and dashing, Yap is the epitome of a Pinoy household brand everyone wants to bring home.
It is no surprise that Chooks-to-Go is close to Yap’s heart. He grew up in a family with impeccable taste for fine cooking. His family loves extraordinary food and he himself aspired to be a chef during his younger years. In fact, he has recently ventured into the restaurant business.
Chooks-to-Go became the undisputed number one roasted chicken brand in the country a year from its launching in 2008. In Metro Manila, Chooks-to-Go also offers a delivery service. With outlets in almost every town and city across the country, Bounty Agro Ventures, owner and operator of the Chooks-To-Go chain, sees more opportunities for growth in the coming year.
The brand also recently launched the “Gulat Ka Noh?” campaign to highlight the many surprises that comes with it, with special highlight on the product’s unique selling proposition – “Masarap kahit walang sauce”. The campaign marries the “kwela” and the brand’s sincere effort of delighting its consumers. Seeking to constantly innovate products and services to surprise consumers even more, Chooks-to-Go offered online ordering for delivery in Metro Manila mid last year.
Chooks-to-Go’s unique sweet taste has overtaken long-established rivals such as Andoks, Senior Pedro, and Baliwag. The rest of the market offers roast chicken with a salty taste and with sauce. Chooks-to-Go has taken an innovative brand positioning as the only ready-to-eat chicken that is sold without sauce. The Philippine market has such a strong penchant for eating chicken with sauce, that it is unbelievable that Chooks to Go’s roast chicken is “delicious even without sauce”.
Meanwhile, the company is gearing towards becoming a strong ASEAN player, continuously striving for excellence in its own business model and corporate culture.
