Mobile browsing has definitely revolutionized the way people use their mobile phones nowadays. Keeping at pace with today’s very dynamic and mobile lifestyle, the mobile phone has become an avenue for people to connect not only with their phonebook contacts through texting or calling, but with the rest of the world with social networking, e-mail, and instant messaging through mobile browsing.
Understanding the potential that mobile browsing will bring to its business, Globe Telecom is looking at its mobile browsing segment to sustain its growth momentum. In fact last year, Globe mobile browsing revenues have swelled to P3.1 billion, a significant 55% growth from previous year’s P2.0 billion.
The growth was attributed to the increase in smartphone penetration due to the availability of more affordable smartphones, the growing popularity of Internet access via the mobile phone, as well as the strong take-up of mobile browsing services and promos offered by Globe.
“We are happy to see how our mobile browsing segment has grown in 2012 driven by strong performance of our offers and promotions that allow subscribers to maximize use of their smartphones beyond call and text,” said Jenny Granada-Echevarria, Head of Mobile Data Services in Globe.
In 2012, Globe unveiled its roster of mobile internet bundles that provide Globe Prepaid and TM subscribers a day of unlimited access to various social networking sites on their mobile phones for only P20. SOCIAL20 gives users access to Facebook, Multiply, and Twitter; FUN20 gives users access to Facebook and YouTube; while MAIL20 gives users access to Facebook, Yahoo! Mail and GMail.
In partnership with internet giant Google, Globe also became the world’s first telecom operator to offer free data access to the World Wide Web and select Google services via Free Zone powered by Google. With Free Zone, Globe Prepaid and TM subscribers get easy and instant access to Google Search, Gmail, and Google+ on their feature phones and smartphone without any cost via http://libre.ph.
Globe also showcased its own roster of mobile applications to provide subscribers a better and richer mobile experience with relevant and premium content. The Globe Mobile Apps, GMESSAGE, GMOVIES, GSERVICES and GCASH, are all designed to suit the interests and lifestyle of today’s smartphone owners.
Finally, Globe launched its PowerSurf plans, which are mobile browsing plans that use megabytes or MB, a unit used to measure the size of internet-related transactions. Through Globe PowerSurf, subscribers get bulk Megabytes (MB) of mobile data, consumable per kilobyte (KB).
Globe PowerSurf is more beneficial to subscribers than the default charging where subscribers are charged P5 for every 15 minutes of online time. Using a MB plan in mobile surfing does not look at the time spent online, but on the activity performed or site visited, making it more affordable to surf on the mobile phone.
Prepaid subscribers can choose from the following affordable PowerSurf plans: 20MB for P15 valid for 1 day, 50MB for P30 also valid for 1 day, and 100MB for P50 valid for 3 days. Prepaid and Postpaid subscribers looking for plans with higher MB allocation and longer validity can avail of the following 30-day PowerSurf variants: 50MB for only P99, 300 MB for only P299, and 1GB for only P499.
To learn more about Globe Mobile Internet, visit http://surf.globe.com.ph, text SURF to 8888, or dial *143# for free on the mobile phone.
