Friday, May 1, 2015

OH, OOH

From human beings doing "Vertical Football" (TBWA Tokyo 2003), we've seen so many interesting billboards or OOH (out-of-home) ads. They are a joy to watch, especially when they're out of the ordinary: Billboards that grow lettuces, made of plants, duct tapes, washed clothes, lit when you pass by under, gush beer, the list is endless and creative people are cracking their brains how to best exploit more ideas from the medium.
Euro RSCG Kuala Lumpur, Malaysia

Leo Burnett Chicago, USA

McCann WorldGroup Manila, Philippines

Y&R Sydney